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      <image:caption>San Francisco Bay University (SFBU), a small nonprofit university near Silicon Valley, serves a mission-centered population of first-generation and low-income students. But like many smaller institutions, SFBU struggled with disconnected systems and paper-based processes that slowed operations and limited growth. To support domestic enrollment expansion, the school adopted Salesforce not just as a CRM—but as a full Student Information System (SIS)—bringing together recruiting, admissions, financials, and student records on one connected platform.</image:caption>
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      <image:caption>SFBU students visiting Intel HQ — expanding career pathways through real-world learning experiences</image:caption>
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