# The Outcome-Based Evaluation Framework, mapped to what Tondro Consulting configures

MoHESR's Outcome-Based Evaluation Framework (إطار التقييم القائم على المخرجات) scores every licensed institution in the UAE on 24 KPIs across six pillars. This map, by Tondro Consulting, shows for each KPI which Tondro Consulting offerings produce the number, hold the evidence and file the return. Each pillar page breaks every KPI into the points the guidebook asks for and says how each offering is configured to meet it.

HTML version: https://www.tondroconsulting.com/uae

## Pillar 1: Employment Outcomes (مخرجات التوظيف), 25% of the score

Full map: https://www.tondroconsulting.com/uae/employment.md

- KPI 1.1 Employment Rate (معدل التوظيف), 20%. Tondro Consulting offerings: Salesforce as SIS, Alumni and Corporate Relations, Marketing Communications, Agentforce, Integrations, Managed Services.
- KPI 1.2 Employment Rate in Relevant Jobs (معدل التوظيف في الوظائف ذات الصلة), 5%. Tondro Consulting offerings: Salesforce as SIS, Alumni and Corporate Relations, Agentforce, Integrations, Managed Services.

## Pillar 2: Learning Outcomes (مخرجات التعلم), 25% of the score

Full map: https://www.tondroconsulting.com/uae/learning.md

- KPI 2.1 Assessment Quality Review (جودة تقييم الطلبة), 7.5%. Tondro Consulting offerings: Salesforce as SIS, Agentforce, Integrations, Managed Services.
- KPI 2.2 Retention Rate (FYR) (نسبة الاحتفاظ بالطلبة), 5%. Tondro Consulting offerings: Salesforce as SIS, Recruitment & Admissions, Student Advising, Slack for Education, Agentforce, Integrations, Managed Services.
- KPI 2.3 Employer Feedback in Work Placements (ملاحظات أصحاب العمل خلال التدريب العملي), 2.5%. Tondro Consulting offerings: Salesforce as SIS, Alumni and Corporate Relations, Marketing Communications, Agentforce, Integrations, Managed Services.
- KPI 2.4 Employer Feedback in Employment (ملاحظات أصحاب العمل خلال التوظيف), 2.5%. Tondro Consulting offerings: Alumni and Corporate Relations, Marketing Communications, Agentforce, Managed Services.
- KPI 2.5 Rate of graduates obtaining microcredentials & licenses (معدل النجاح في الحصول على التراخيص والشهادات), 5%. Tondro Consulting offerings: Salesforce as SIS, Alumni and Corporate Relations, Continuing Education on Commerce Cloud, Marketing Communications, TondroAI Extract, Integrations, Managed Services.
- KPI 2.6 Student Satisfaction with Learning Experience (مستوى رضا الطلبة عن تجربة التعلم), 2.5%. Tondro Consulting offerings: Salesforce as SIS, Student Advising, Marketing Communications, Slack for Education, Agentforce, Managed Services.

## Pillar 3: Industry Collaboration (التعاون مع الشركاء), 20% of the score

Full map: https://www.tondroconsulting.com/uae/industry.md

- KPI 3.1 Job Offer Post Work-placement (عروض العمل بعد إنهاء التدريب العملي), 5%. Tondro Consulting offerings: Salesforce as SIS, Alumni and Corporate Relations, Marketing Communications, Integrations, Managed Services.
- KPI 3.2 Student Participation Rate in Work Placements (معدل مشاركة الطلبة في برامج التدريب العملي), 8%. Tondro Consulting offerings: Salesforce as SIS, Student Advising, Alumni and Corporate Relations, Integrations, Managed Services.
- KPI 3.3 Joint Industry Courses (المساقات المشتركة مع القطاعات), 4%. Tondro Consulting offerings: Salesforce as SIS, Alumni and Corporate Relations, Slack for Education, Agentforce, Integrations.
- KPI 3.4 Industry Contributions (مساهمات القطاعات (بالدرهم الإماراتي)), 3%. Tondro Consulting offerings: Salesforce as SIS, Alumni and Corporate Relations, Continuing Education on Commerce Cloud, TondroAI Extract, Integrations, Managed Services.

## Pillar 4: Research Outcomes (مخرجات البحث), 15% of the score

Full map: https://www.tondroconsulting.com/uae/research.md

- KPI 4.1 Publication Ratio (معدل النشر), 2.5%. Tondro Consulting offerings: Salesforce as SIS, Research Office on Salesforce, Agentforce, Integrations.
- KPI 4.2 Field-Weighted Citations Impact (معامل الاستشهادات الموزونة حسب المجال), 1.5%. Tondro Consulting offerings: Research Office on Salesforce, Agentforce.
- KPI 4.3 Joint Industry Research (الأبحاث المشتركة مع القطاعات), 2.5%. Tondro Consulting offerings: Alumni and Corporate Relations, Research Office on Salesforce, Slack for Education, Agentforce, Integrations.
- KPI 4.4 Student Participation Rate in Research (معدل مشاركة الطلبة في الأبحاث), 4.5%. Tondro Consulting offerings: Salesforce as SIS, Student Advising, Research Office on Salesforce, Marketing Communications, Slack for Education, Agentforce, Integrations.
- KPI 4.5 Impact of Research (أثر البحث العلمي), 2%. Tondro Consulting offerings: Research Office on Salesforce, Agentforce, Integrations.
- KPI 4.6 Awarded Intellectual Property (الملكية الفكرية الممنوحة), 2%. Tondro Consulting offerings: Research Office on Salesforce, TondroAI Extract, Integrations.

## Pillar 5: Reputation (السمعة), 10% of the score

Full map: https://www.tondroconsulting.com/uae/reputation.md

- KPI 5.1 Global University and Subject Rankings (التصنيفات العالمية للجامعة والتخصصات), 3%. Tondro Consulting offerings: Salesforce as SIS, Alumni and Corporate Relations.
- KPI 5.2 International Accreditation Status (حالة الاعتماد الدولي), 3%. Tondro Consulting offerings: Salesforce as SIS, Agentforce, Integrations.
- KPI 5.3 Student Participation in International Dual/Joint Degrees (معدل مشاركة الطلبة في برامج الدرجات الدولية المزدوجة أو المشتركة), 2%. Tondro Consulting offerings: Salesforce as SIS, Recruitment & Admissions, Student Advising, Marketing Communications, Integrations.
- KPI 5.4 International Research Collaboration (التعاون البحثي الدولي), 2%. Tondro Consulting offerings: Salesforce as SIS, Alumni and Corporate Relations, Research Office on Salesforce, Slack for Education, Integrations.

## Pillar 6: Community Engagement (المشاركة المجتمعية), 5% of the score

Full map: https://www.tondroconsulting.com/uae/community.md

- KPI 6.1 Academic Events with Student Participation (الفعاليات الأكاديمية التي يشارك فيها الطلبة), 3%. Tondro Consulting offerings: Salesforce as SIS, Marketing Communications, Slack for Education, Agentforce, Integrations, Managed Services.
- KPI 6.2 Events & Initiatives for the Community (الفعاليات والمبادرات المجتمعية), 2%. Tondro Consulting offerings: Salesforce as SIS, Alumni and Corporate Relations, Continuing Education on Commerce Cloud, Marketing Communications, Agentforce, Integrations.

## Questions about the framework and the map

### What is the Outcome-Based Evaluation Framework?

It is the framework MoHESR uses to score every licensed higher education institution in the UAE on 24 KPIs across six pillars, most of them at both institution and program level. The pillar weights are Employment Outcomes 25%, Learning Outcomes 25%, Industry Collaboration 20%, Research Outcomes 15%, Reputation 10%, Community Engagement 5%. The current guidebook is version 11.5, published 23 March 2026.

### Which OBEF KPIs come from the student record?

Seven of the 24 KPIs are counted directly from student and graduate records: 1.1 Employment Rate, 1.2 Employment Rate in Relevant Jobs, 2.2 Retention Rate (FYR), 2.5 Rate of graduates obtaining microcredentials & licenses, 3.1 Job Offer Post Work-placement, 3.2 Student Participation Rate in Work Placements, 5.3 Student Participation in International Dual/Joint Degrees. Most of the others depend on the record for their contact lists, cohorts and evidence, including the surveys MoHESR runs. The Employment, Learning Outcomes and Industry Collaboration pillars carry 70% of the score between them.

### How are OBEF returns filed?

The institution files 14 of the 24 KPIs through the Master API, collected today through the interim HEDB portal. MoHESR gathers the rest itself, through its own surveys, Scopus and SciVal, the published rankings and CAA review visits. Sixteen KPIs are three-year rolling averages, so each definition has to stay the same across three years of data.

### Can Salesforce produce the OBEF returns?

Yes, for the KPIs whose data Salesforce holds. With Salesforce Education Cloud as the student information system, each Master API figure is a report on the record, and Tondro Consulting files it in the HEDB format today and through the Master API when it opens. Rankings and citation impact are compiled outside the institution, and the map says so where it applies.

### How does an institution prepare evidence for a CAA visit?

Keep each piece of evidence on the record it belongs to, such as graded work against its assessment, placements against the study plan and survey responses against the person who gave them. A reviewer’s sample then becomes a report drawn on the day. Tondro’s Managed Services team keeps the respondent-level files for each cycle, so an evidence request is answered from what already exists.

### Does student data have to leave the UAE?

No. Salesforce runs Hyperforce in the UAE, so the student record can be held in the country. The agents on this map can use Claude through Claudeforce, or run on a self-hosted model where student data has to stay in the country.

## The Tondro Consulting offerings on this map

- Salesforce as SIS: Salesforce Education Cloud run as the student information system, in place of the institution’s legacy SIS. Programs, enrollment, grades and transcripts sit on one record that every other office reads. Details: https://www.tondroconsulting.com/salesforce-sis
- Recruitment & Admissions: Recruitment and admissions on the same record the registrar keeps. Prospects, events, application review and decisions carry straight into enrollment without a handoff. Details: https://www.tondroconsulting.com/solutions/recruitment-admissions
- Student Advising: Advisors see cases and notes beside the academic picture, with caseload views and referrals that carry their context. Details: https://www.tondroconsulting.com/solutions/student-advising
- Alumni and Corporate Relations: The graduate record continues the student record, with employers, partners and engagement kept on it. On this map it also holds the institution’s corporate partners and what each one does with it. Details: https://www.tondroconsulting.com/solutions/alumni-relations
- Continuing Education on Commerce Cloud: Continuing education on Commerce Cloud, with open enrollment sold like retail and corporate programs run as a sales pipeline. Every completion writes to the same learner record. Details: https://www.tondroconsulting.com/solutions/continuing-education
- Research Office on Salesforce: Research information on Education Cloud, in the same org as the student record. Projects, outputs, partners, funding, IP and student research are linked to the faculty, students and programs they belong to. Details: https://www.tondroconsulting.com/solutions/research-office
- Marketing Communications: Email journeys on Marketing Cloud, with SMS and WhatsApp, drawn from what is true of a student or graduate now. The communication history is kept on the record. Details: https://www.tondroconsulting.com/solutions/marketing-communications
- Slack for Education: Slack connected to the student record, with record context in the conversation and handoffs that leave a trail. Shared channels extend to partners outside the institution. Details: https://www.tondroconsulting.com/slack
- Agentforce: Salesforce’s AI agents, configured and governed on the institution’s own record. On this map, agents chase responses, check evidence and flag gaps for a person to act on. Details: https://www.tondroconsulting.com/ai/agentforce
- Claudeforce: Claude, Anthropic’s model, available to agents inside Salesforce as an alternative to the default model. Prompts pass through the Einstein Trust Layer, and the model provider retains no data. Details: https://www.tondroconsulting.com/ai
- TondroAI Extract: AI document processing that reads transcripts, certificates and other documents and writes what it finds to the record. It works natively in Salesforce and with any SIS. Details: https://www.tondroconsulting.com/ai/extract
- TondroAI Discover: An audit of how your institution appears in answers from AI assistants, and of what shapes those answers. Details: https://www.tondroconsulting.com/ai/discover
- AI Strategy: Advice on where AI helps your institution, where it does not yet, and what your record can support. Details: https://www.tondroconsulting.com/ai/ai-strategy
- Self-hosted LLMs: Language models run on the institution’s own infrastructure, for data that cannot leave the country or the campus. Details: https://www.tondroconsulting.com/ai/self-hosted-llm
- Integrations: Connections between the record and the systems around it, such as the LMS, finance and ministry reporting. When Salesforce is the SIS, many of them are no longer needed. Details: https://www.tondroconsulting.com/salesforce-sis/integrations
- Managed Services: A named Salesforce team that runs the platform after go-live, with release readiness three times a year, an enhancement backlog and governance. On this map it also runs the returns each cycle. Details: https://www.tondroconsulting.com/managed-services

Source: MoHESR, University Guidebook for Outcome-Based Evaluation Framework (OBEF), Version 11.5, 23 March 2026. English: https://www.mohesr.gov.ae/Documents/OBF%20University%20Guide%20-%20EN.pdf . Arabic: https://www.mohesr.gov.ae/Documents/OBF%20University%20Guide%20-%20AR.pdf . Page reviewed 22 September 2026.