Marketing Services

In today’s competitive landscape, students expect personalized, relevant communication, and institutions need a strategic, data-driven approach to keep them engaged.

At Tondro, we help colleges and universities maximize Salesforce Marketing Cloud & Pardot to create targeted, automated, and highly effective marketing strategies that drive recruitment, retention, and engagement.

Ongoing Marketing Support with Tondro Managed Services

A successful marketing strategy requires ongoing attention, optimization, and technical expertise. With Tondro’s Managed Services, we provide the continuous support and maintenance needed to keep your Salesforce Marketing Cloud & Pardot campaigns running smoothly and effectively.

Flexible Support When You Need It

Access a team of experts with blocks of hours that never expire and no minimum usage requirements. Whether it’s a small update or a large-scale adjustment, we’re here to assist.

Rapid Response & Issue Resolution

Marketing doesn’t wait, and neither do we. Most requests are addressed within 24 hours, keeping your campaigns running efficiently.

Simple, Predictable Pricing

Our flat-rate pricing model eliminates surprises, making it easier to plan for ongoing support without unexpected costs.

Marketing Cloud

& Pardot Implementation

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Smarter Campaigns. Better Engagement. More Conversions.

We implement and optimize Salesforce Marketing Cloud & Pardot so your institution can:

  • Automate student engagement with email, SMS, and push notifications.

  • Use AI-driven insights to reach the right students at the right time.

  • Create dynamic campaigns that respond to student behaviors.

  • Seamlessly integrate with Salesforce CRM for a 360° student view.

Best Practice

Recommendations

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Send the Right Message at the Right Time.

Figuring out the perfect messaging cadence can be tricky. Our experts craft highly effective communication strategies by:

  • Optimizing email & SMS timing to increase engagement.

  • Creating structured messaging frameworks that improve conversion rates.

  • Developing multi-touchpoint strategies for recruitment, enrollment, and retention.

  • Continuously analyzing performance and adjusting for maximum impact.

Structure – Measure –

Adjust – Repeat

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Higher Ed Marketing That Evolves with Your Students

A great marketing strategy isn’t set it and forget it—it requires constant iteration to stay effective. We follow the Structure – Measure – Adjust – Repeat approach to ensure recruitment and retention strategies are continuously optimized:

  • Structure – Build strategic, intentional marketing workflows.

  • Measure – Track open rates, conversions, and engagement.

  • Adjust – Tweak messaging, timing, and channels based on real-time insights.

  • Repeat – Ensure your marketing stays fresh, relevant, and impactful.

Why Tondro?

  • At Tondro, we live and breathe higher education. Our team of seasoned Salesforce consultants is not only well-versed in the platform's capabilities, but also intimately familiar with the unique challenges and needs of higher education organizations. This combination of technical and sector-specific expertise allows us to provide unparalleled guidance, helping organizations fully harness the power of Salesforce to drive their missions forward.

  • We believe that a successful Salesforce implementation goes beyond just technology, and adopt a holistic approach, which encompasses strategy, process optimization, communications, and change management. Our comprehensive suite of services and solutions ensures that institutions can effectively align with their overall organizational goals, creating a cohesive and sustainable system that supports long-term growth and impact.

  • We recognize that every organization is unique, with distinct goals, operations, and requirements. At Tondro, we pride ourselves on developing Salesforce solutions that cater to each organization's specific needs. By closely collaborating with our clients, we create tailored roadmaps, customize platform features, and optimize integrations, ensuring that every Salesforce implementation is a perfect fit.

  • We are driven by a commitment to excellence in everything we do. From initial consultation to post-implementation support, we strive to deliver the highest quality service and exceed our clients' expectations. We are not just Salesforce consultants; we are trusted partners who are invested in the success of the organizations we serve.

  • Tondro has a proven track record of success. Our clients range from small, non-profit private schools to large D1 universities, from traditional on-campus to primarily online schools, and many others. We have consistently delivered tangible results, including increased efficiency, cost savings, and improved constituent engagement. Our satisfied clients are a testament to our expertise and dedication.

  • At Tondro, we believe that the journey does not end with Salesforce implementation. Our team is committed to providing continuous support and guidance, ensuring that your organization can fully leverage the platform's potential and adapt to evolving needs. Through ongoing training, system enhancements, and proactive monitoring, we help nonprofits stay ahead of the curve and maximize their Salesforce investment.