Insights & events
What we learn doing the work, written down.
Technical explainers first — the kind our colleagues in registrar and IT offices actually search for — alongside case studies from live deployments, implementation guides, and the conferences where you can find us in person.
Latest
Recently published.
Salesforce SOAP Login Retirement: What Higher Education Needs to Do Before June 2027
Salesforce retires SOAP API login() in Summer '27. The exposure is not the SIS — it is the middleware and scheduled jobs that log in with a password.
Article · Sep 3, 2026
When Search Stops Sending Traffic: What Zero-Click Means for Higher Education
Article · May 14, 2026
Automated Transfer Credit Evaluation in Minutes: What We Showed at AACRAO Annual
Article · Apr 15, 2026
The AI Visibility Gap in Higher Education: 46% of Students Are Searching With AI. Only 30% of Schools Are Ready to Be Found.
Article · Apr 15, 2026
Your Website Is Optimized for LLMs, But LLMs Aren't Using It
Article · Apr 3, 2026
20 AI Use Cases for Registrar Offices: What's Happening Now
Article · Mar 28, 2026
Your Google Rankings Are Irrelevant to AI and It's a Problem.
Article · Feb 23, 2026
Is Your Institution One Resignation Away from a Crisis? The Hidden Risk Inside CAMS SIS
Article · Feb 9, 2026
Crushing the Backlog: How Agentforce Accelerators Solve Higher Ed's Messiest Workflows
Looking for something older?
The archive lists everything we have published, newest first — articles, explainers, case studies and events.
Browse
By collection, or by topic.
Collection
Case studies
Institutions running Salesforce as the student system of record — named, with what each replaced.
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Collection
Guides
Implementation guides drawn from delivery. Gated, but each page says exactly what is inside.
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Collection
Events
The conferences we attend and host resource pages for.
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Topic
Salesforce as an SIS
Running the student record itself on Salesforce — architecture, migration, and what is native.
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Topic
Managed Services
Running and improving the platform after go-live.
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Topic
TondroAI Extract
TondroAI Extract — transcripts, transfer credit and document processing.
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Topic
TondroAI Discover
TondroAI Discover and AI visibility.
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Topic
AI
AI in higher education, including the TondroAI products.
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Topic
Solutions
The student lifecycle on Salesforce — recruitment, student success, marketing, advancement.
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Beyond reading
The written version is the short version.
Everything here comes out of delivery work, and the people who did that work take the calls. Bring the question that brought you to this page and we will answer it for your institution, not in general.