TONDRO SALESFORCE SPARK
Event · Dubai · 13 October 2026
The whole institution, running on Salesforce. Live.
The day before Agentforce World Tour Dubai, a one-day event focused specifically on higher education: hear about the institutions running their entire operation on Salesforce, and see it live — registration, applications, agents, working in a real org.
Seven sessions, live demos, no slideware. Dr Melik Khoury, President of Unity Environmental University, keynotes on moving an institution off a legacy SIS and what it took.
Sofitel Dubai Downtown·Tuesday 13 October 2026·08:00 – 16:45
Register — attendance is freeSee the dayWhy come
One day. The whole argument.
Every session works in a real org. Registration, a cart, an application, an agent — you watch the thing happen and you can ask why it was built that way.
Every session draws on schools that made this decision, paid for it, and live with it — and the keynote is the president who signed one off.
Admissions through alumni, plus continuing education and AI. Most events pick one. This is the shape of the argument end to end.
Reporting to the CAA and KHDA, ADEK authorization, a student record that works across jurisdictions. Reporting and compliance →
In Dubai for Agentforce World Tour on the 14th? Spark is the higher-education day the big event does not have.
The day
Breakfast to close, in one room.
Inquiry to enrolled on one record — the funnel, the application and the review, live.
Recruitment & Admissions on Salesforce →Open enrollment as a storefront, and custom corporate programs as a pipeline.
Continuing education, two businesses →The center of the day: the authoritative student record — registration, grades, transcripts, degree progress.
Salesforce as an SIS →Engagement you can measure, and the employer relationships that fund and fill programs.
Alumni relations on the record →Advising and support in the channel staff already work in, connected to the record.
Slack for Education →The President of Unity Environmental University on replacing a legacy SIS, and what changed afterwards.
Read the Unity case study →Agents doing real work — document verification, inbox triage, student navigation.
Agentforce for higher ed →
The keynote
Dr Melik Khoury
President · Unity Environmental University
Unity moved off an on-premise legacy SIS and onto Salesforce as its student information system, and went on to become an early Agentforce adopter. Dr Khoury led that institution through it. He is speaking about the decision, not the software.
The venue
Sofitel Dubai Downtown.
Sheikh Zayed Road, opposite Dubai Mall and a short walk from the Burj Khalifa — and fifteen minutes from the Dubai Exhibition Centre, where the World Tour runs the next day.
Tuesday 13 October 2026 · doors 08:00
Register
Attendance is free. Places are limited.
We need your details for the venue and for catering.