Marketing & communications
Accountable for enrollment. Working from fragments.
Enrollment marketing answers for outcomes it cannot fully see: prospects in the CRM, applications in another system, enrollments in the SIS, and the funnel report assembled by hand the day leadership asks for it. The question is always the same — what actually worked? — and the data that answers it lives in systems that do not speak to each other.
How we show up
What we do for enrollment marketing.
Marketing is usually handed a platform someone else chose and a record someone else fragmented. We work on both ends of that problem.
- Marketing on the student record
- Campaigns, communications and journeys built on the same record as admissions and enrollment — so what marketing sends and what the funnel does are finally in one place.
- Recruitment & admissions
- The top of the funnel on the same platform as the rest of it: prospect to application to enrollment as one pipeline, not three systems with an export schedule.
- AI-visibility audits
- Prospective students increasingly ask AI systems about institutions before they ever reach your site. Our audits show how yours appears in those answers — and what to do about it.
One record
“What worked?” becomes answerable.
Attribution breaks where systems break: the campaign lives in one place, the enrollment it produced in another, and the join is a spreadsheet with a version history. When prospect, application and enrollment are one record on one platform, the question every enrollment marketer answers for — which of this produced students, not just clicks — is a report, not a reconstruction.
Insights & events
Written for this role.
Case study · Nov 11, 2025
Flagler College: A Case Study in Resilience and Partnership
How Flagler College restarted a failed Salesforce Admissions implementation with a partner who already understood admissions operations.
Article · Apr 15, 2026
The AI Visibility Gap in Higher Education: 46% of Students Are Searching With AI. Only 30% of Schools Are Ready to Be Found.
Half of prospective students research colleges with AI. Only 30% of institutions have a strategy for appearing in the answers.
Article · Apr 15, 2026
Your Website Is Optimized for LLMs, But LLMs Aren't Using It
An LLM brand audit extracted over 100 facts about one institution. None of them came from the institution's own website.
Start here
Bring last cycle’s funnel report.
A discovery call is a working conversation. Bring the report that took a week to assemble and the campaign you could not attribute — we will tell you candidly what one record would change, and what it would not.